Posted by: SEO Interface | May 10, 2010

How to Optimize your WordPress Blog for the Search Engines

There are millions of WordPress blogs on the internet, but the majority of them are not optimized for the search engines. This article explains 7 ways that you can make your WordPress blog more search engine friendly.

1. Ensure that your permalinks settings are set up in an optimal manner – whenever you publish a blog post it will have a permanent URL known as a “permalink”. By default the WordPress permalink setting is not optimal but you can easily edit this by clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting This will mean that your blog post category and title will appear in the URL rather than a number.

2. Install the All in One SEO Pack (or a another similar plugin) – the All in One SEO Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.

3. Optimize each blog post for a low competition long tail keyword phrase – before you make a blog post take some time to do a little keyword research. Visit the Google Adwords Keyword tool and use this to find a long tail keyword phrase that has a low amount of competition. Ideally this phrase will have just a few hundred monthly searches rather than a few thousand monthly searches. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.

4. Use Social Bookmarking services to bookmark each blog post – whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can get you additional traffic to your blog and give you a backlink to your blog post.

5. Optimize the home page of your blog – it is normal for the home page of your blog to get more traffic then any of the other pages. You can increase the number of visitors even more by optimizing your home page. Pick 1-2 keyword phrases for your home page using a keyword research tool such as the Google Adwords keyword tool and choose one or two phrases that are related to your niche. Ideally these phrases should get a few thousand searches per month and the competition shouldn’t be too tough. Ensure that you include these keyword phrases are mentioned in the TITLE tag, meta description and throughout the permanent content of your blog home page.

6. Install the Google XML Sitemaps plugin – this won’t increase your search engine rank, but having a sitemap will help to ensure that the search engines index all the posts and pages of your blog. The Google XML sitemaps plugin will help you to quickly and easily generate a sitemap and keep it up to date.

7.Build links to your blog – building backlinks to your blog is one of the best ways to increase your search engine ranking, If you don’t do this it is unlikely that you will get any decent level of traffic from the search engines. You can build links using article marketing, directory submission, forum posting, commenting on other blogs, press releases, link exchange and social bookmarking.

You can find more tips for getting a Higher Search Engine Rank read Suzanne’ Morrison’s free step by step SEO for Blogs series.



  1. Interresting Post, I have never realy heard the term smart shopper. Good Work

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