Posted by: seointerface | June 28, 2010

Make Money Giving FREE Cell Phones Away

Make $50 for every FREE cell phone you give away with wireless service activation!

Posted by: SEO Interface | June 14, 2010

Building Your SEO With Simple Tactics

There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Iinternet to find information about local companies and 82% use search engines (Webvisible & Nielsen).  That means there’s a lot of opportunity for local SEO.

Recently I attended GetListed.org’s Local University in Minneapolis which focused on how to optimize web sites for local search.  Out of all the good information that came out of the event, here are 10 easy things you can do today to optimize sites and content to attract local customers.

1. Claim your profile.
It’s as simple as logging into Google Places, Bing Local and Yahoo Local and walking through the verification steps which include a phone call or post card to verify your address.

2. Upload Pictures.
The local sites listing services like to provide their users with pictures of your business. To help ensure that they see some good pictures, upload your own. They don’t have to be professional photos, but they will represent your business so make sure they are decent.

3. Control information across the internet.
A big part of local search optimization and marketing involves obtaining information from other sites. Local listing aggregation services search the internet far and wide to find pictures, reviews and any information they can on your company. Submit your info to services like LocalezeinfoUSA.

The downside here is that if something is incorrect on another site, it could find its way back into your local listing. If that happens, you have to go back to the source and ask them to fix the issue and then wait while the fix makes its way into local sites.

4. Ask for reviews.
Most local sites, except for Yelp, are fine with you telling your customers to review you. So do it. On your contact form thank you page, on invoices, on email communications, make a point to say “Hey we’d love it if you gave our business a review on Google/Bing/Yahoo Local.” These reviews, good or bad, make your business more creditable to future customers.

5. Bad reviews are good.
No company is perfect, so when users see all positive reviews, something looks wrong and they may actually choose a different company. Bad reviews are a part of any business and a few bad reviews can make the good reviews that much better. Obviously, you don’t want to encourage bad reviews.

6. Add local phone number.
On your website, be sure to publish your local phone number in text vs within an image or not at all. 800 numbers may be nice, but on their own they don’t give any kind of location indication.

7. Have a full physical mailing address on all pages of your website.
Your address is important and it should be on all pages of your website to re-enforce your geographic location.

8. Think like the searcher/customer.
What would your customers put in a search box to find you and buy your products?

Lets say you own an outdoor sporting good store; like hunting, camping, hiking and fishing. If a searcher puts put ’shoes’ into a search box, they probably aren’t a good match as it’s such a generic term. If they put ‘running shoes’ you’re still not a match as your sporting goods store doesn’t focuses on running. If they put in ‘hiking shoes’ then you want to target them.

Business owners often get caught up in popular keywords or keywords that will drive a lot of traffic and forget to focus on less popular keywords that have a higher probability of making sales.

Remember to think like the customer.

9. Multiple locations need multiple landing pages.
Local sites don’t like a business having more than one local listing, but if the business has two locations, than that’s OK. However, you should ensure that each location links back to a page on your website that is all about that location and what it has to offer. Sending both local listings back to the same page, or homepage, isn’t ideal.

10. Treat Customers ‘Righter’
Everyone knows that they need to treat the customer right, but with social media, review sites and the ability for good, or bad, news to spread like wildfire, you need to treat your customers really good or “righter”. This includes online and offline customer service.

Local search takes into account information business owners put in their local profile, information it finds on other sites and information on the business’ website. Even what happens offline can be taken into consideration as customers may bring back those experiences in the form of online reviews.

Local search is it’s own unique entity as no one can control everything that appears on their local listing, but business owners can take steps to ensure that what gets listed is a good representation of the company. For more information, here is a list of local SEO blogs that we’ve reviewed in the past for TopRank’s BIGLIST with many, many more tips.

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About the Author: Thomas McMahon is a SEO Designer for TopRank Online Marketing in Minneapolis, MN. His specialities inlude technical optimization of existing web sites, creating search engine friendly web designs, and blog optimization. He has also created a number of blog marketing tools, WordPress plug-ins and FireFox add-ons. Blog: http://bloggerdesign.com

Visit www.SEOInterface.com for your solution to SEO and SEM marketing

Posted by: SEO Interface | May 10, 2010

How to Optimize your WordPress Blog for the Search Engines

There are millions of WordPress blogs on the internet, but the majority of them are not optimized for the search engines. This article explains 7 ways that you can make your WordPress blog more search engine friendly.

1. Ensure that your permalinks settings are set up in an optimal manner – whenever you publish a blog post it will have a permanent URL known as a “permalink”. By default the WordPress permalink setting is not optimal but you can easily edit this by clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting http://yourdomainname.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.

2. Install the All in One SEO Pack (or a another similar plugin) – the All in One SEO Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.

3. Optimize each blog post for a low competition long tail keyword phrase – before you make a blog post take some time to do a little keyword research. Visit the Google Adwords Keyword tool and use this to find a long tail keyword phrase that has a low amount of competition. Ideally this phrase will have just a few hundred monthly searches rather than a few thousand monthly searches. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.

4. Use Social Bookmarking services to bookmark each blog post – whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can get you additional traffic to your blog and give you a backlink to your blog post.

5. Optimize the home page of your blog – it is normal for the home page of your blog to get more traffic then any of the other pages. You can increase the number of visitors even more by optimizing your home page. Pick 1-2 keyword phrases for your home page using a keyword research tool such as the Google Adwords keyword tool and choose one or two phrases that are related to your niche. Ideally these phrases should get a few thousand searches per month and the competition shouldn’t be too tough. Ensure that you include these keyword phrases are mentioned in the TITLE tag, meta description and throughout the permanent content of your blog home page.

6. Install the Google XML Sitemaps plugin – this won’t increase your search engine rank, but having a sitemap will help to ensure that the search engines index all the posts and pages of your blog. The Google XML sitemaps plugin will help you to quickly and easily generate a sitemap and keep it up to date.

7.Build links to your blog – building backlinks to your blog is one of the best ways to increase your search engine ranking, If you don’t do this it is unlikely that you will get any decent level of traffic from the search engines. You can build links using article marketing, directory submission, forum posting, commenting on other blogs, press releases, link exchange and social bookmarking.

You can find more tips for getting a Higher Search Engine Rank read Suzanne’ Morrison’s free step by step SEO for Blogs series.

Posted by: SEO Interface | May 6, 2010

Long-Term SEO

Hristo Hristov talks about how tried and true methods for search engine optimization are preferred by the search engines.

Find out you can optimize your website so that it doesn’t bounce around much every time a search engine changes their algorithm.

Search Engine Optimization that Works in the Long-Term

Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords.

With recent updates, webmasters have been thinking that Google does not use PageRank because low PR pages can get very good rankings. Before that everyone was saying that PageRank was THE factor for top positions. Now, everyone is saying that keyword rich anchor text links from many different sites is the key for the top ranks.

All these recent events seem to indicate that search engine algorithms are totally unpredictable, right? Wrong!

All search engines are going in the very same direction. The scientific literature related to information retrieval and recent search engine patents reveal the not-so-distant future of search engine ranking algorithms.

Introducing Topic Specific Link Popularity

For the last few years search engines relied on General Link Popularity to assess the importance of every page. Relevancy was based on a combination of General Link Popularity (importance) and keyword matches on page and off page (anchor text of links for specificity).

General Link Popularity is measured by summing the weight of ALL incoming links to a page. With General Link Popularity ANY link improved the importance of a page. Webmasters started to buy high-PR links from totally unrelated sites. Pages were getting unrelated votes.

To combat this problem, Google implemented a Topic Specific Link Popularity algorithm. When a user specifies a query, Google determines the importance of a page by the Link Popularity it gets from RELATED to the keywords pages.

A link from a page will give you considerable Topic Specific Link Popularity when:

1) the page itself is optimized for your keywords

2) the page has a high General Link Popularity (PageRank)

3) the page is from a site owned by someone else (you can’t vote for yourself)

From a search engine’s point of view, implementing a Topic Specific Link Popularity algorithm is a very tough task when the queries need to be answered in less than a second.

All you need to know is this: the top ranked pages for competitive keywords are the ones with the highest Topic Specific Link Popularity.

You need links from pages that have high PageRank, are optimized for YOUR keywords and are owned by someone else.

How do you get these links?

1. Search for your keywords on Google and look at all pages that rank for your keywords. Seek links from these pages.

2. Reciprocal Links. Swap links with sites that can give you a link on a page optimized for your keywords. Look for pages with high PageRank that have your keywords in their title and in their incoming links. Reciprocal links work provided that they come from optimized for your keywords (related) pages.

3. Buy links from some of the top ranked for your keywords pages.

4. DMOZ and Yahoo’s directory usually have pages that are very well ranked for your keywords. You absolutely must get links from these pages. If you have a commercial site, don’t hesitate and buy a link from Yahoo immediately. It is well worth the $299.

5. Find out who links to the top ranked pages for your keywords. Many of their links will not be topic specific, but many WILL be. Try to get links from the related ones. A page is related when it has your keywords in its title, text etc.

6. Form a link exchange ring with some of your competitors. That’s a brutally effective strategy. Basically, you link to your competitors from your main optimized page (usually the home page) and they link to you from their most optimized page! Such rings can dominate the top positions and will be very difficult to outrank (it is difficult to get that amount of topic specific links). The caveat here is that the link exchange is on the main page and is not buried somewhere deep.

One more very important tip.

Increase the relevancy of the page that links to you by using your keywords in the anchor text and the description of your site! Yes, having keywords in the links pointing to your page increase your rankings not only by associating the keywords with your page but also by increasing the relevancy of the page that gives you the link! That’s the reason SEOs think anchor text is the most important factor. It is NOT. You can get a monstrous ranking boost from a link that does not use your keywords in the anchor text provided that the page has high PageRank and is optimized for your keywords (an example would be a DMOZ listing).

What about getting unrelated links?

Let’s say you buy a high PR unrelated link. The page that links to you does not have your keywords in the title and text. The only factor that makes the link relevant to your keywords is the anchor text to your site and your description. You’ll still get some benefit but that’s nothing compared to a link from an optimized for your keywords page.

Your site can’t get into Google’s top 1000 results?

If your site lacks Topic Specific Links, it may get filtered out from the results even if it has a good amount of PageRank (from non-related or affiliated sites). You need some threshold amount of Topic Specific Link Popularity to get into the top 1000 pages for very competitive keywords.

Two Final Points

1. Only one link per site can give you a Topic Specific ranking boost. Look for a link from the most optimized for your keywords page.

2. If you find a page that ranks well for your keywords, go for the link EVEN if that page has a lot of links on it.

To recap: the more optimized a page is for your keywords (measured by PageRank and keywords found on-page and off-page) the more Topic Specific Link Popularity Boost you will get from a link.

Topic Specific Link Popularity is and will be the key for top rankings. Anchor text plays a major role but it is not THE factor. PageRank is still very important especially the PageRank of the pages that link to you.

About the Author

Hristo Hristov, owner of the Search Engine Optimization Guide

Posted by: SEO Interface | May 3, 2010

How to get traffic from Twitter by webconfs.com

Twitter is one of the latest and greatest Web 2.0 apps and it gets tons of traffic. However, from the point of view of a SEO expert, it is more important that Twitter can get you tons of traffic as well. So, if you still don’t have an account with Twitter, you’d better open one.

Twitter is simple to use and this is what made it so popular. Twitter is fashionable right now, so enjoy the moment. Even the creators of Twitter admit that as with MySpace and other Web 2.0 sensations, Twitter will inevitably go out of fashion some day, so hurry up and get some traffic for free now, when it is still all the rage of the season.

Twitter is simple to use, yet it is really powerful. You might need a couple of hours to get familiar with the basic functionality of Twitter and of some of the extras it has but you can harness its power, even if you don’t know it very well.

Unlike most of the other places you can get traffic for free, Twitter is a microblogging platform, which means that there are restrictions on the number of characters in a message. Therefore, you need to be concise in your Tweets and use your space wisely. In addition to being concise, here are some more tips to help you get traffic from Twitter:

1Make your Twitter profile interesting
Your profile and your username are the first two things your visitors will see when they go to your Twitter page. If your profile looks boring, people won’t bother to read your tweets, not to mention visit the links you post in them. You can’t write a very long bio of yours, but you can enter a few words about you – i.e. your occupation, your interests, etc. You can also include a couple of keywords in your bio.

2 Pick a niche-targeted username
Your username is also very important. You need to pick a username that is targeted at your niche. For instance, if you are promoting your SEO services and want to drive traffic to your SEO site, you can choose something like SEOmaster, SEOguru, SEOservices, etc. Your username will show in searches other users make and this is why you must pay attention to what you choose.

3 Put your site/blog URL in your profile
According to some statistics, 80% of tweeters don’t provide an URL in their bio! Well, maybe these people are not SEO experts/Internet marketers and they don’t need this traffic but you as a SEO expert can’t afford to miss it. So, don’t forget to include your URL in your profile!

4 Send the link to your profile to your friends, coworkers, and acquaintances
Your friends, coworkers, and acquaintances will be your most loyal audience, so if they don’t know about your Twitter page, make them aware of what they are missing. If you have their emails, or know their accounts on other networks, you can send a mass invite.

5Search for Twitter users with similar interests
You might have millions of friends, but more followers are always welcome. That is why you can use the search functions on Twitter and find people with similar interests. Find as many as you can and invite them all. These people might not be as loyal as your friends, coworkers, and acquaintances but still you will get hits from them as well. Some Twitter users report that about 1-2% of their followers visit their site a day, which means that if you have 1,000 followers, you might expect to get at least 10 or 20 visits a day to your site. This response rate might seem low but there are ways to increase it.

6 Socialize on Twitter as much as you can
When you are active in Twitter, respond to the posts of your followers and visit their links, this seriously increases your chances that you will get the same in return. In a word, actively follow those that follow you.

7 Tweet regularly
As with all other kinds of media, if you want to keep your audience, you need to feed it regularly. Writing a short tweet takes just seconds, but it is enough in order to keep your followers happy. It goes without saying, that you should tweet about useful things, so if you don’t have something meaningful to post about you or your sites, it is quite OK to post a link to an article, a video, a blog, etc. you found on the Net and you like.

7Don’t spam
You might feel that every single user on Twitter is interested in you and your blog/site but this is not exactly so. You might be tempted to make as many users as you can aware of your Twitter page and your latest tweets but you’d better refrain from doing this, unless you want to see if you can get a ban or not.

8Take advantage of Twitterfeed
Twitterfeed is one more useful service you can take advantage of in order to increase your reach. Go to twitterfeed.com and configure your feeds.

9Make Twitter Search love you
Twitter has a great search function and its main advantage is that it offers real-time results. Google might be fast in indexing pages but its indexing is not real-time. Users are hungry for hot news and nothing beats a real-time search. Many bloggers report that they are getting more traffic from Twitter than from Google and partially this is due to the fact that their tweets are popular and users find them with ease.

10Add Twitter gadgets to your site
There are tons of Twitter gadgets and new ones are being released every day. The cool thing about Twitter gadgets is that your blog visitors can become your Twitter followers. If your Twitter followers have many followers, chances are that some of these followers will notice you and will join your network. As we already mentioned, building a large and targeted network is key to getting more Twitter traffic to your site.

These are some of the main ways in which you can get traffic from Twitter. If you are creative and if you monitor what’s going on on Twitter and what new Twitter gadgets are released, you will certainly find more ways to drive traffic from Twitter to your site.

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There are so many WordPress SEO tutorials out there we don’t need another one. Some of them are very good, I don’t doubt that. They cover most of the blog & WordPress SEO basics like proper URLs e.g. We have also numerous best WordPress SEO plugins lists out there.

Blog SEO is mainly NOT about basics and plugins.

You may use one, two or three of these plugins but not more. The true SEO for blogs is more advanced. On the other hand you don’t need some advanced technical skill-set to master it.

Much of blog SEO is directly related to

•interlinking
•keyword choice
•content prioritization (siloing)
•community creation
You may cover the SEO basics or use the “best SEO plugins” but still write content nobody will ever find. So what’s the deal? How do you really take care of your blog & WordPress SEO? I’ve seen countless WordPress SEO tutorials but most don’t cover any of the following 30 points most bloggers overlook:

Strategic Ranking
Google loves blogs and fresh content. Blogs offer everything Google needs so it rewards blogs and publishing new posts frequently. On the other hand you will notice that your blog ranks often in random ways unless you decide what blog posts and what keywords and phrases you want to rank for. With the several blogs I write for I often notice this kind of behavior. You have to prioritize and decide yourself which posts you wan to rank. In SEO it’s often referred to as siloing.

Outdated posts may rank forever.
So you have to return to those posts and update them for better SEO results. You may also redirect your old posts to new URLs but I prefer the update.

New posts often rank far worse than old posts.
Thus you have to update the old posts sometimes instead of writing new ones on the same topic.

More keyword posts don’t automatically mean better rankings for those keywords.
Adding “UK SEO” to each an every post doesn’t mean you will rank better for UK SEO. Rather focus on the best performing post about UK SEO on your blog.

Tag pages might outrank your posts.
Adding a tag cloud to your blog is good for usability and still common. Your tag or category pages might outrank your posts though as they are always linked on homepage. Tag pages make people bounce though. So don’t link your tags and categories everywhere.

Nobody finds your best posts unless you mark them as “best”.
Usability guru Jakob Nielsen has written about it years ago. You have to add a best posts, featured posts and/or most popular posts list to your blog. We use Postrank for that purpose.

You won’t rank for “x blog” unless you have “x blog” in your HTML title.
Google is still too stupid to recognize a blog by it’s set up or structure. Using WordPress doesn’t mean you will rank for your term + blog. Just search for design blog. You have to call yourself blog in the HTML title tag an dthe h1 headline. Doesn’t seem “advanced”? It took a me more than a year to finally prove that.

Strategic Linking
Link building in advanced SEO is not only about getting links. It’s also about how each link is part of your overall SEO strategy. Do you aim to rank for your main keyphrase or two? Or do you seek to become a great resource first and make each post rank as high as possible to harness the long tail? This decision determines how you will link out, link your internal posts and interlink them in future.

People click the first link in lists.
It doesn’t matter how you structure your list, whether it starts with “a” or the best list item. People tend to click the items on top. Consider this when compiling link lists.

Only first anchor text counts.
This might seem counterintuitive but Google apparently only counts your first anchor text in a page when you link the same page twice. So

Repetitive linking with the same anchor text is spammy.
While many SEO plugins automatically link a given page or post on your WordPress blog with a predefines keyword this is spammy. Google discounts unnatural accumulations of anchor texts like it discounts keyword stuffing elsewhere. It’s not 2005 anymore.

Broken links break your SEO and make less trustworthy.
Both users and search engines rely on trust factors like you not linking to bad neighbourhoods. Often old blog posts link to sites that do not exist anymore or worse have been overtaken by someone else and are more or less of low quality

You get no links without trust.
When it comes to business blogging most blogs won’t get authority links unless they become trusted resources. There are a few desperate people out there like Jason Calacanis who will attack a whole industry to get links but that doesn’t work for you. You are not a celebrity. Only people who trust you link to you.

You get incoming links by linking out (I don’t mean trackbacks).
Many people new to blog SEO assume that they have to hoard PageRank like they do on their static sites but only blogs that link out succeed in the long run. You get links mostly from other bloggers. How do they notice you? When you actually link out to them. Getting links with trackbacking everybody via automated plugins is spam.

Nofollow hampers your internal links (pings) as well.
WordPress still uses by default the so called nofollow attribute for blog comments. It was introduced to combat spam but it never did. The widely used Akismet plugin is for spam. WordPress also adds your nofollow internal links (pings) and thus hurts your site. Otherwise you can just ping your older posts by linking them in your newer post and both of them get a ranking boost.

Content Strategy
Content creation is not just about producing as many blog posts as possible and blog SEO is not about making these posts as keyword rich as possible. You need a content strategy and goals you want to reach. Also who re the people you want to reach with your blog posts? Think about that before you start blogging. Do you blog for branding, SEO or do you seek feedback from your readers?

Normal people or websites rarely link out to blogs, others bloggers do.
So you have to write for a relatively small audience of other bloggers to get links. Make sure to address other bloggers in your posts at least from time to time. Write for people, I mean people you know by name to achieve this.

Images rank far easier than postings.
SEO is still a niche topic. As SEO blogs are fairly well optimized also the images in them rank well. You may end up with more visitors from image search than from regular results. This works great for other more image oriented blogs as well. Descriptive image names and captions are key here. angelina-jolie-naked.jpg with “Angelina Jolie naked” as a caption will outrank 123.jpg with “look at her” as caption. Read about advanced image SEO in this presentation [PDF].

Listicles bring traffic but in depth posts like Seth Godin’s bring reputation (and traffic).
As an SEOptimise reader you know we produce quite a few lists. These lists are very popular. To get a reputation and trust you need to cover topics in depth though. Some lists manage both, like I hope this one does but random shallow collections of items aka listicles don’t. Take a look at Seth Godin’s blog. He manages to do both.

Embedding videos from YouTube or elsewhere is a recipe for disaster
Many US bloggers forget that the world is bigger than the USA. They will embed videos hosted on video sites to their blog posts. Sometimes the video is the only content in a post like that. Many videos can’t be displayed outside the US, even the most popular ones. Some sites like Hulu are US only. Some videos get removed for copyright reasons, other for personal reasons. So you end up with an empty player in your blog post. Use open source video players for your professional blogs.

Comments and Community
Your goal with a blog is also to create a community of supporters for your blog, site as a whle and brand. Blogs and comments are the most straightforward way to do so. Comments are very tricky though. There are many pitfalls to overcome, especially when it comes to blog comments and SEO. Disabling comments is no solution though for flagship business blogs.

Unmoderated comments may hurt your site’s authority.
You have to moderate comments very closely. That is: Check the name of the commenter, is it just keywords. Read the comment, check whether it’s original (or just a bit that copies the same comment from elsewhere or even from your blog comments above), click the link the commenter added. In case everything is OK then the comment should be approved. Otherwise it might make you look bad for both users and search engines.

Comments make your posts rank better, not only for long tail phrases.
Stale blog posts may outrank you but also may dissappear altogether. When people still add comments to old blog posts Google obviously assumes that they are still of relecvance. Also people add more contant via comments and thus you can rank for long tail phrases and often even quite popular keyphrases just becaus of the comments.

Switched off comments make your blog a one way street.
Many bloggers consider switching off comments altogether to get rid of spam, low quality comments and to have more time for writing. While the advantages of this approach might be obvious the drawbacks are a bit more long term and fuzzy but they are there. The conversation takes place somewhere else. You lose a community or the community you once had.

Using third party tools like Disqus for comments makes them unmovable.
Many bloggers use third party comment management tools like Disqus make them stuck once you move your blog to another platform for instance. When the URLs change the comments can’t be ascribed correctly to their posts anymore.

Relying for Twitter for comments breaks them when Twitter is down.
Some bloggers do not use third party commenting tools but add Twitter authentication via OAuth. This is a good idea as long as Twitter is up. Just yesterday I couldn’t add a comment to a blog because Twitter was “over capacity”. Make sure Twitter is not the only way people can authenticate or allow comments by anonymous users as well. You can make those

Most people don’t comment.
99% of visitors do not comment on your blog. So pay special attention to those that do but don’t assume everybody else shares the same opinion. Also consider adding low threshold user participation to your blog. Something like adding stars for approval.

Most positive comments are spam these days.
“Thank you, great post!” This is not a comment. This is spam. Whenever I see a blog post full of such comments I know that the blogger in question doesn’t care about real comments so I don’t comment myself. I don’t want my comment to get buried below dozens of worthless bot like flattery. Also note that a comment providing no context and no relation to the actual post can be automated.

You have to reply to good commenters to keep your blog community alive.
While most comments are trash you have to try to keep the commenters who are really adding value by commenting on point. These people are your most ardent fans in many cases. They are your brand evangelists who will spread the message beyond your blog. Nurture them and your blog SEO will thrive.

Conversions and ROI
Blogs are not meant to convert visitors to clients. Also the ROI of blogging is fuzzy. You need to make a blog work for you and your business. Just adding a blog and assuming you get more conversions or a better ROI than before doesn’t work. So make sure to find out how your blog could earn money for you. Think about ways to convert your readers to subscribers, brand evangelists or even clients that are specific to your business. Each and every blog I write for has a different way of earning money.

The date makes people bounce.
Blogs, especially WordPress blogs still mimic diaries like back in 2001. So people will see the date of a post almost instantly in the URL or above the post itself. While hiding the date entirely is not a good idea showing it before the actual post as the most important information is a mistake. People will assume that your content is outdated when they see a date from a few months ago or last year. Business blogging is about value though, thus you won’t just blog time sensitive news. Display the date at the bottom of the post without highlighting it. Otherwise visitors just bounce.

Blogs do not convert unless you make them.
We know that there are basically three kinds of search queries. Navigational, informational and transactional ones. Blogs are geared towards serving the informational queries. People who get the information have no reason to stay on your blog and buy, subscribe etc. You have to blog for conversions to get them. This starts with choosing different keywords and placing a call to action at the bottom of your post.

Blogging doesn’t pay when it’s a shop window with no products.
The term business blogging suggests that blogging itself is the business. In most cases it is not. blogging only supports your real business. It’s like s shop window for showing off your expertise. In case there is nothing to buy though, no products you won’t sell anything.

You can perform A/B split tests with WordPress.
A/B split testing or multivariate testing is very en vogue these days even beyond the SEO industry. It is for good reason. You can optimize for the traffic you already have instead of trying to get even more of it. A/B split testing works in WordPress as well and can increase your conversion rates significantly.

You have to segment your blog traffic to achieve the best results.
When you study your analytics often enough you will notice that your visitors are often completely different. You have probably very determined search users, very casual social media users, and very devoted returning visitors if your blog works well. To achieve the best results and convert these visitors you have to segment them. It means you need to offer different things to different people. Example: Show targeted CPC ads to search visitors. Show CPM ads to social media visitors. Don’t show ads to regular visitors or special offers instead.

Advanced SEO?
Now you might argue that this or that this list isn’t about advanced SEO at all. You may be right. Most of these issues haven’t been covered in the quite common basic WordPress SEO tutorials though. So they are at least more advanced than the basics. Indeed that’s also my point:

These techniques described above are not advanced in the sense of difficult or complex.

Most of them are just less known. Also most also work on other blog systems as well or beyond blogs. This list is based on my experience with WordPress blogs though (I write for and optimize 4 of them regularly).

So don’t obsess about the WordPress SEO basics and plugins. Don’t overlook these 30 points like other bloggers do. You might outrank them by focusing on them.

Posted by: SEO Interface | April 23, 2010

SEO Guarantees Should Not Exist by Nick Stamoulis

For many years I have been hearing lots of SEO companies that offer guarantees on search engine placement. I have argued this approach until I have been blue in the face and I think it is important to revisit this issue. Too many customers look for this guarantee and many are usually quite disappointed with the outcome when things fail to come through as promised.
Google recently held a clinic with certain members of the Google search quality team to go over and discuss hot button issues that seem to be on the minds of many website owners and webmasters. When Google comes out and says something about how an effort operates in their search engine people should listen. The clinic was held in Dublin and Google had sent invitations to many webmasters to come in and participate. I am personally pleased to see some of the topics that where covered as they are important to shed some light on.

Here is probably the most important question asked in my opinion:
“Should I believe SEO agencies that promise to make my site rank first in Google in a few months and with a precise number of links?”
Official Google Answer: No one can make that promise; therefore the short answer is no, you should not.”
People need to understand that no search engine marketing company on the planet should be promising or guaranteeing number #1 rankings in the search engines. (Rankings in general as a measurement for SEO is an old flawed metric, but that is another topic). Anybody that promises this is flat out lying and you should run for the hills. If they do get you rankings like that fairly quickly chances are they are using very strong black hat techniques which is not the answer to grow a business. There are many SEO businesses out there that prey on young websites and website owners that might not truly understand how search engine optimization really works. They think that rankings are the answer to success and they see false claims like these mentioned above and they assume they will be successful. To be successful online you need to grow a brand online. Give the people something to follow and be interested in. A website just sitting in search results is beneficial but certainly not the end all be all when it comes to the world of commerce. How many successful businesses do you know that simply thrive from a single search ranking?
Here is exactly what I say to people who ask for an SEO guarantee:
“Would you ask your attorney for a guarantee to win a case?”
“Would you ask your accountant for a guarantee for a tax return?”
“Would you ask your doctor for a guarantee on a surgery?”
“Would you as your plumber for a non-leak guarantee?”
I can keep going here…the answer is “NO”

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Posted by: SEO Interface | April 22, 2010

Google Algorithm Update Analysis by Dave Davies

Anybody who monitors their rankings with the same vigor that we in the SEO community do will have noticed some fairly dramatic shifts in the algorithm starting last Thursday (July 5th) and continuing through the weekend. Many sites are rocketing into the top 10 which, of course, means that many sites are being dropped at the same time. We were fortunate not to have any clients on the losing end of that equation however we have called and emailed the clients who saw sudden jumps into the top positions to warn them that further adjustments are coming. After a weekend of analysis there are some curiosities in the results that simply require further tweaks in the ranking system.
This update seems to have revolved around three main areas: domain age, backlinks and PageRank.
Domain Age
It appears that Google is presently giving a lot of weight to the age of a domain and, in this SEO’s opinion, disproportionately so. While the age of a domain can definitely be used as a factor in determining how solid a company or site is, there are many newer sites that provide some great information and innovative ideas. Unfortunately a lot of these sites got spanked in the last update.
On this tangent I have to say that Google’s use of domain age as a whole is a good filter, allowing them to “sandbox” sites on day one to insure that they aren’t just being launched to rank quickly for terms. Recalling back to the “wild west days” of SEO when ranking a site was a matter of cramming keywords into content and using questionable methods to generate links quickly I can honestly say that adding in this delay was an excellent step that insured that the benefits of pumping out domains became extremely limited. So I approve of domain age being used to value a site – to a point.
After a period of time (let’s call it a year shall we) the age should and generally has only had a very small influence on a site’s ranking with the myriad of other factors overshadowing the site’s whois data. This appears to have changed in the recent update with age holding a disproportionate weight. In a number of instances this has resulted in older, less qualified domains to rank higher than newer sites of higher quality.
This change in the ranking algorithm will most certainly be adjusted as Google works to maximize the searchers experience. We’ll get into the “when” question below.
Backlinks
The way that backlinks are being calculated and valued has seen some adjustments in the latest update as well. The way this has been done takes me back a couple years to the more easily gamed Google of old. This statement alone reinforces the fact that adjustments are necessary.
The way backlinks are being valued appears to have lost some grasp on relevancy and placed more importance on sheer numbers. Sites with large, unfocused reciprocal link directories are outranking sites with fewer but more relevant link. Non-reciprocal links lost the “advantages” that they held over reciprocal links until recently.
Essentially the environment is currently such that Google has made itself more easily gamed than it was a week ago. In the current environment, building a reasonable sized site with a large recip link directory (even unfocused) should be enough to get you ranking. For obvious reasons this cannot (and should not) stand indefinitely.
PageRank
On the positive side of the equation, PageRank appears to have lost some of it’s importance including the importance of PageRank as it pertains to the value of a backlinks. In my opinion this is a very positive step on Google’s part and shows a solid understanding of the fact that PageRank means little in terms of a site’s importance. That said, while PageRank is a less than perfect calculation subject to much abuse and manipulation from those pesky people in the SEO community it did serve a purpose and while it needed to be replaced it doesn’t appear to have been replaced with anything of substantial value.
A fairly common belief has been that PageRank would be or is being replaced by TrustRank and Google would not give us a green bar to gague a site’s trust on (good call Google). With this in mind one of two things has happened; either Google has decided the TrustRank is irrelevant and so is PageRank and decided to scrap both (unlikely) or they have shifted the weight from PageRank to TrustRank to some degree and are just now sorting out the issues with their TrustRank calculations (more likely). Issues that may have existed with TrustRank may not have been clear due to it’s weight in the overall algorithm and with this shift reducing the importance of PageRank the issues that face the TrustRank calculations may well be becoming more evident
In truth, the question is neither here nor there (as important a question as it may be). We will cover why this is in the …
Conclusion
So what does all of this mean? First, it means that this Thursday or Friday we can expect yet another update to correct some of the issues we’ve seen rise out of the most current round. This shouldn’t surprise anyone too much, we’ve been seeing regular updates out of Google quite a bit over the past few months.
But what does this mean regarding the aging of domains? While I truly feel that an aging delay or “sandbox” is a solid filter on Google’s part – it needs to have a maximum duration. A site from 2000 is not, by default, more relevant than a site from 2004. After a year-or-so the trust of a domain should hold steady or at most, hold a very slight weight. This is an area we are very likely to see changes in the next update.
As far as backlinks go, we’ll see changes in the way they are calculated unless Google is looking to revert back to the issues they had in 2003. Lower PageRank, high relevancy links will once again surpass high quantity, less relevant links. Google is getting extremely good and determining relevancy and so I assume the current algorithm issues has more to do with the weight assigned to different factors than an inability to properly calculate a links relevancy.
And in regards to PageRank, Google will likely shift back slightly to what worked and give more importance to PageRank, at least while they figure out what went awry here.
In short, I would expect that with an update late this week or over the weekend we’re going to see a shift back to last week’s results (or something very close to it) after which they’ll work on the issues they’ve experienced and launch a new (hopefully improved) algorithm shift the following weekend. And so, if you’ve enjoyed a sudden jump from page 6 to top 3, don’t pop the cork on the Champaign too quickly and if you’ve noticed some drops, don’t panic. More adjustments to this algorithm are necessary and, if you’ve used solid SEO practices and been consistent and varied in your link building tactics – keep at it and your rankings will return.

Link Bait Ideas, Examples, Link Bait Services, Articles, Tactics and Tips
link bait ideas, link bait examples, link bait service, how to link bait, link bait articles, promote your link bait, link bait sites, link bait tactics,
Link baiting or link baiting is also known as natural link building.
Link Bait means to create naturally that attract our website for getting backlinks from other website and other may discusses on forums, blogging about, what you have post in blog and linking to it from their sites. With the help of this we can receive a lot of visitors.
List of Link Bait Ideas:
• Make a valuable resource (lists, special reports, history of, how to, etc.)
• Interview (e-mail/phone) prominent people and publish it.
• Build a useful tool
• Write an interesting article
• Run a newsworthy ‘event’ such as a contest
• Test something new that has not been done before
• Be the first in doing something on the internet
• Write something controversial
• Be the first to write the latest news in your niche
• Be the first to expose a scammer.
• Disagree with an authority.
• Write some funny humor.
• Update a list of interesting pictures.
• Be the first to research and document something.
• Make a theme, plug-in or piece of software’s.
• Make a tool that others can put on their sites but that links to you
• Make a resource that is just in time for a major event
• Write an outrageous theory and back it up with logics
• Write useful comments on something that is happening
• Give something valuable for free

Posted by SEO Expert

Posted by: SEO Interface | April 17, 2010

How Google Indexes Your Site

I can’t tell you how many times I’ve answered this question in forums, so I figured since so many are asking, it would make for a great article.

First off, let’s describe what we are talking about. A “bot” is a piece of software from a search engine that is built to go through every page of your site, categorize it, and place it into a database.

Google has three well known bots: The Adsense bot, the Freshbot and the DeepCrawl.

The Adsense bot, as you could probably guess, is used for publishers who have Adsense on their sites. As soon as a new page is created, the JavaScript within the Adsense code sends a message to the Adsense bot, and it will come within 15 minutes to index the page so that it can serve up the most relevant ads.

But, for this conversation we are only concerned about the DeepCrawl and the Freshbot.

The Freshbot crawls the most popular pages on your website. It doesn’t matter if that is one page or thousands. Sites like Amazon.com and CNN.com have pages that are crawled every ten minutes, since Google has learned that those pages have that amount of frequent changes. A typical site should expect to have a freshbot visit every 1 to 14 days, depending on how popular those pages are.

What happens to your site on a Freshbot visit is that it finds all of the deeper links in your site. It places those links into a database so that when the DeepCrawl occurs, it has a reference.

Once a month, the DeepCrawl bot visits your site and goes over all the links found by the Freshbot. This is the reason why it can take up to a month for your entire site to be indexed in Google – even with the addition of a Google Sitemap.

So, be patient and keep on adding content to your site, and work on getting valuable in-bound links to your site – Google will reward you for it.

-To your online success!

Paul Bliss
http://www.SEOforGoogle.com

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